Copyright & trademark lawyers servicing Melbourne & Geelong

Branding and trademark lawyers

A strong brand can often become the most valuable asset of a business. Whatever industry you are in, its pays to protect your brand’s reputation and integrity! Our specialist branding and trademark lawyers work with businesses across Melbourne and Geelong.

Lancaster Legal can advise you with respect to:

  • Trademark registration
  • Product infringement
  • Domain names
  • Company and business names
  • Trademark disputes.

We provide advice regarding trademark application or registration issues, ensuring your name, logo and symbol meet content approval requirements.

In the event your trademark application does not satisfy the requirements, you will receive an adverse examination report from IP Australia. Our trademark lawyers can assist you in preparing a written response to apply for reconsideration.

We provide a set-fee trademark filing and registration service that represents one of the best value products of its kind in Australia. Contact us to discuss.

It is always important to remember that filing a trademark is just one step in your brand protection strategy. The best place to start is to conduct a freedom to operate analysis to determine if you can even use the brand you have in mind, or if other alternative brands may be more suitable in the long run. The branding and start up world is littered with examples of companies who did not do their homework and ran into issues and disputes with existing players in the market (this can be a very costly and time consuming experience).

Trademark disputes

Trademark disputes typically arise when a competing business is using an identical or similar trademark to yours, or when a competitor considers you are using a trademark identical or similar to theirs. Whilst a registered trademark may be a valuable tool in such an argument, the brand owner’s arsenal also includes the tort of “passing off” and misleading or deceptive conduct under the Australian Consumer Law.

At Lancaster Legal, our experienced trademark lawyers assist clients to enforce their rights with respect to trademark infringements, misleading or deceptive conduct and passing off.

If you are aware of a competitor infringing your rights, or you have received a threatening letter from a third party – don’t ignore it, contact us to discuss how we can assist you in navigating this area and protecting your business.

Copyright protection lawyers

While brand logos and names are protected under trademark law, the content of your creations may be protected by copyright law, including:

  • text
  • film, visual art and other media
  • music or audio compositions.

Our copyright protection lawyers ensure your content is protected and offer professional, personalised advice regarding monetising or commercialising your intellectual property.

Lancaster Legal provides innovation and technology lawyersintellectual property lawyers and copyright protection lawyers to ensure our clients can protect the value of their IP across all aspects of their business.